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Saw a filling station recently with stickers on the pumps. They remind customers that Visa and MC limit pay-at-the-pump purchases to $50 and $75 respectively. "It's not our fault!" they proclaim. "Blame Visa!" Snicker.
We're very close to a 3-figure fillup for the typical Behemoth XL.
I have some doubts about the long-term effect, though. I expect that once the price drops back a few percent, they'll go right back to their old habits.
The only long lasting change I've ever seen happened in the mid to late 1970s during the OPEC crunch. It wasn't the jump in price then, either. It was sitting for hours in lines stretching round the block (engine idling!), waiting to buy your 10 gallon allocation - if the filling station still had some by the time you got to the pump. It was odd-even rationing (if your license plate ended in an odd digit, you could only buy fuel on odd-numbered days of the month).
It wasn't so much the high price of fuel as it was the uncertainty and inconvenience of obtaining it that got people into smaller, more FE cars. But make no mistake, it did the job. Mazdas, Datsuns, and Toyotas - used or new - were sold before they ever hit the lot. Even Ford Pintos, Chevy Vegas, and AMC Gremlins were in demand. Intermediate and large cars sat unsold for months.
I know that high fuel prices in Europe have kept their vehicles more efficient. But has anybody noticed how much of a fuss the UK government is making over the popularity of Range Rovers? Has anybody been to South Korea lately, where Ssangyong, Kia, and Hyundai SUVs are by far the most popular new vehicles? Build 'em, advertise 'em, and you'll sell 'em.
Price is one element of a strategy to get people to conserve. But if you really want it to happen, make it impossible, or at least very inconvenient and time consuming, for them to get as much fuel as they used to get. *Then* you'll see them economize.
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